Twitter just began rolling out “new ways to control your experience,” promising the two new features “will give you more control over what you see and who you interact with on Twitter.”
First up, notification settings will allow those using Twitter on the web or on desktop to limit the notifications they receive for @ mentions, RTs, and other interactionsto just be from people they follow. The feature can be turned on through the notifications tab. Twitter is also expanding its quality filter — also accessible through notifications. “When turned on, the filter can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior,” the company’s product manager Emil Leong said in a blog post.
In December 2015, the company changed its rules to explicitly ban “hateful conduct” for the first time, while back in February last year, Twitter’s then-CEO Dick Costolo admitted the network needed to improve how it handled trolls and abuse. In a leaked memo he said: “I’m frankly ashamed of how poorly we’ve dealt with this issue during my tenure as CEO. It’s absurd. There’s no excuse for it. I take full responsibility for not being more aggressive on this front. It’s nobody else’s fault but mine, and it’s embarrassing.”